Business owners wonder whether professional copywriting is worth the money but just think about how you respond when you visit a site with poorly written copy, misspellings, and bad grammar. Do you have confidence in the company? Most people answer a resounding “NO!” because if a business can’t even get their own website professionally done then how can their products and services be top notch?
Your web content is the face of your business. It can be compared to the showroom windows of a traditional store. Imagine passing by a store at the mall and seeing a showroom window that has cobwebs and trash. Would you shop there? Of course not! You’d hurry on by and that’s exactly what happens when someone clicks on a website where words are misspelled and the text doesn’t make sense. They hurry away!
Effective copywriting is an art and a science. Words are powerful tools that can be used to draw potential customers in and convince them to buy. Using the right tone and language can mean better traffic and higher conversion rates. Most business owners know this on some level. For instance, you would never send your resume out to a potential employer with all kinds of spelling mistakes.
Professional copywriters understand how to craft compelling headlines and persuade readers to take action. You more than recoup the expense through stronger sales and in many cases establish your business as an authority in the community.
SEO copywriting uses keywords to enable a website to rank higher for specific search terms. The trick here is to appeal to humans while still inserting the right keywords into headlines, subtitles and content. Search engines have become more sophisticated than ever, so they’re very difficult to fool nowadays. Keyword stuffing and black hat SEO will result in severe penalties so that you get the opposite result of what you were hoping for.
With so much at stake, it’s very important to ensure that your content, landing page, Facebook ads and other writing is completed by professionals. If you’re ready to vastly improve the face of your business, then why not contact us at DreamTeamNetwork (DTN)? Our copywriters and proofreaders will ensure that every word is meaningful and attention-grabbing. We can develop an SEO strategy specifically for your business. We will put the best face possible on your business so that it is irresistible to shoppers.