Event marketing has come to be one of the major ways that businesses generate high-quality leads. But success comes with a combination of marketing techniques:
- A unique themed exhibit, display or presentation
- Attention to details
- Good advertising, including word-of-mouth
- Good follow-up
With the right event, you can expect excellent engagement and participation and this should result in higher conversion rates and stronger customer loyalty. Events can take place online or offline but they should be hosted by professionals. They can be promoted through various outbound and inbound marketing strategies. Consumers are given a unique opportunity to interact with your brand and get a firsthand look at your company.
Smart business owners realize that they must seize every opportunity to reach out to their customers, generate trust and goodwill and make real connections. Today’s consumer is looking for more than an elevator pitch when making their purchasing decisions. Memorable events provide this and a whole lot more. If done correctly, they can promote your company and make a lasting impression on consumers.
Reasons to Use Event Marketing
Event marketing is more than just staged advertising for your brand. It must incorporate a powerful customer experience. Not all events are created equal and your own goals should be a big consideration, but for true success, the consumer must be the focus. Whether planning a webinar or a tradeshow, think about ways to make a lasting impression on customers and leave them with a good feeling about your company.
One essential reason for event marketing is to build your brand. Events give you an excellent forum for sharing your company goals and brand identity. The media will attend some types of events such as tradeshows, so this is also a great time for some free publicity. Exposing your brand to the world in a positive light can build your sales and increase buyer confidence.
If you’re ready to take your company to that next level, then event marketing may just be the vehicle to get you there. DreamTeamNetwork (DTN) has worked with top brands helping them achieve this type of notoriety. Our staff is highly skilled and we can create all types of events for your company. We will put together a strategic plan that includes various marketing ideas designed especially for your business. Please call us today to discuss how event marketing can benefit your bottom line.