Many business owners could benefit from professional trademark and copyright services. These are the most effective ways to protect intangible business assets, such as logos, the business name, packaging and copyrightable materials.
There are similarities between trademarks and copyrights but also differences that can lead to confusion. Both protect intellectual property, but a copyright protects your written words and graphics or your creative content from unauthorized use. On the other hand, trademark law protects the elements that comprise your brand. This can include (but is not limited to) your domain name, slogans, logo and product names. It can also include website design and packaging.
The rules concerning trademarks can be somewhat complex. In most cases, if you are the first to use a specific shape, element or mark, then you own it and don’t need to register it. These are referred to as “common law trademarks.” You do not have to be first globally to use the mark, because a trademark is limited by your industry and geographical area. Of course, the mark must be adequately distinctive to qualify for trademark protection under the law. This is one of the prime requirements.
With the proliferation of social media, your brand and its trademark can become highly recognizable almost overnight. Social media is a proven way to promote any product or service. DreamTeamNetwork (DTN) has worked with hundreds of well-known organizations helping them develop their own distinctive style. We can answer those complex questions about trademark and copyright laws and help you discover your unique voice.
Choosing the right trademark to represent your business can offer multiple long-term benefits. The goal of professional public relations and marketing is to develop campaigns that enable your business to become synonymous with your logo and/or trademark.
The field of Trademarks & Copyrights can be highly confusing and if you are considering adopting a specific mark as your trademark, then it’s best to seek help from professionals. DreamTeamNetwork can assist you in developing a distinctive logo or design for your business and/or products. We can also work with you to ensure that it is properly registered and protected.
DTN is a family of brands that provides full-service marketing, investor relations, social media relations and public relations. Please contact us to learn more.