Crisis Containment

Many companies believe one of two things:

  1. Crisis is unlikely to ever happen to their organization
  2. They have the right resources in place to handle a crisis situation, should one arise

The truth is that crisis is generally an unforeseen and unpredictable event, and only few companies are equipped to handle the reverberations of one when it does happen.

A corporate disaster can be triggered by a macro-event, miscommunication, a misunderstood tweet, bad online review … the possibilities are endless and the consequences can be devastating to share price, reputation, consumer base, bottom line and overall value. The early days of a crisis are the most important – your company and management team are spotlighted and every word or message you send out will be dissected. Our goal is to contain the situation and effects of the crisis so that your standard business procedures can resume as quickly as possible.

Even after the calamity is cleaned up, shareholder and consumer confidence in the management team and/or company itself is often left crippled. DTN’s goal is to help our clients contain the crisis from the get-go, offering a panel of advisory experts who can help craft management response. With the right strategy and resources, DTN executes aggressive damage control to limit the bad publicity and guide brand reconstruction.

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