How to Craft the Right Message for your Enterprise
Creating the right message for your brand is vital to your company’s survival in today’s world. We’ve all witnessed the rise and fall of various organizations and much of today’s business success or failure can be traced directly back to the message a company has crafted for the public.
If you’re struggling to create a message, ask yourself (better yet, groupthink) a few questions: What does the public know about your products and services? Have consumers heard of your brand? What type of reputation are you trying to build? Is there a stigma you need to overcome?
Big-name brands understand how critical messaging is for today’s business. Top brands spend millions of dollars each year paying professionals to build a unique identity and message for their brand.
Don’t have millions? We have good news. DreamTeamNetwork (DTN) offers these same great services and branding knowledge at a fraction of the cost.
Successful brands are linked to a strong positive feeling or emotion. When you think about your favorite soda or hamburger joint, what comes to mind? You might see a cold, effervescent drink in a specific type of glass. You might visualize golden arches. The truly successful brands today know who they are and the types of benefits their products and services offer. They understand how to put that together with the perfect message to portray their brand to the community.
Some of the most successful branding messages are very short but unforgettable, such as these examples:
Avis. We’re number two so we try harder.
In this terse message, the consumer learns that Avis is a company that will give its customers great service because the company knows it needs to try harder. Avis may not be THE best, but the company is constantly working for the top spot.
What happens in Vegas stays in Vegas.
This catchy phrase and its many variations have been quoted over and over in movies, TV shows, commercials and out on the street. Whoever wrote this slogan for the city of Las Vegas understood something important about the whole Vegas experience. This is the type of branding message that results in untold publicity and endless revenue.
With the right team on your side, you too can create a powerful message with a strong emotional connection.
DTN offers you a team of dedicated professionals who understand these critical truths. We expertly pair a positive emotion with a catchy phrase to create the ideal message for your business and then consistently broadcast this message to your consumer base.
At DTN, we employ a strategic approach to define your product and determine its benefits. We uncover the mystery behind the emotions that it should elicit in the consumer and then create a strong message to deliver to your target audience. With a results-driven philosophy, our team can provide the strong marketing campaigns you need for success.