Regardless of the size or type of business you run, a press kit is an essential marketing item. Though they are more often used by large, high-profile businesses, even a small start-up could benefit by having a press kit. This type of marketing material is especially important for companies seeking investor attention or retention.
What Is a Press Kit?
Basically, a press kit can be thought of as a resume for your business. It should contain all your essential information, such as:
- How long you’ve been in business
- Mission statement
- Info on founders
- Info on products & services
- Audio & video files
- Recent news stories
Experts recommend hiring a professional marketing and PR firm to create your press kit since they understand how to assemble something spectacular that includes pertinent items and information. The kit should grab readers’ attention and highlight your business’ best qualities. It should also include material that addresses any questions from potential clients, the media, investors and others.
An effective press kit creates enough interest to prompt further inquiry but not so little information that the reader turns away with disinterest. Many companies understand the importance of a press kit and adopt an aggressive strategy while other entrepreneurs wait until there’s a tangible need for one. Since it can take weeks to put together a professional press kit, if you’re not prepared you can lose out on lucrative opportunities.
A high quality, comprehensive press kit also contains relevant, up-to-date information about your company. Though it should be thorough, do be respectful of your intended audience’s time and avoid non-essential “fluff.”
Begin with a Letter of Introduction (a pitch letter) and remember the importance of an exceptional first impression. Share anything special about your company and talk about why the reader should be interested in your business. Be sure to include a table of contents and let readers know that you are available for follow-up interviews and questions. Lastly, include your contact information.
If your company doesn’t have a professionally created press kit (media kit), let the pros at DreamTeamNetwork (DTN) get started on one. Our team will devote abundant time learning all about your company and its specific goals and industry to effectively capture and relay the necessary information to your target base. With many years of experience, you can count on receiving a top-quality press kit that gets noticed by investors, media and clients.