The “granddaddy of public relations” still has what it takes.
News releases (also referred to as press releases or press statements) have long been a favorite and effective means of disseminating news to a target audience and a cornerstone of public relations.
While some investors comb through news releases of current or potential holdings, the target destination of your news release is actually into the hands of journalists and editors at news media outlets who in turn will dissect and relay this information to their target audience, the investment community and the general public.
In essence, your news release provides reporters and journalists with fodder needed to develop a news story. How you initially tell your side of the story is more important than you might think.
Why you need help:
Writing – If you’re not speaking the media’s language, it will easily move on to the next news release. From dateline to distribution, you’ve got to get it right. Do you know the behemoth of specific Associated Press Stylebook standards that journalists drool over?
Our professional writers know the standards well and together have backgrounds covering every industry via all types of media. This greatly increases the chances that your message is read and is well-received by media peers.
Editing – News releases aren’t like a Facebook post. If you make a mistake, there’s no edit aside from an ugly “CORRECTION” news release following the errors. Once your news is out there – it’s out there. The media loses respect for those that put out a release with grammatical and punctuation errors and has the luxury of cherry picking what it likes. A sloppy or error-laden news release can be deemed untrustworthy or released from an un-credible source …and those are two things on which legitimate journalists and media won’t waste their time.
DTN has a panel of editors that love to slaughter with red pens – that means catching dangling modifiers, misspelled words, inaccurate statistics and formatting that falls short of Associated Press standards.
Eliminating Jargon – While you may understand the technical jargon of your content, it may read as garbled, meaningless talk to someone outside the industry. You have a brief moment to catch and keep the attention of the readers of your news releases. Once it’s gone, that moment is hard to recapture.
Our team of writers is highly skilled in breaking down complex information and crafting it in accurate, powerful and easy-to-understand content to reach a broader audience. Don’t let your own words kill the broader message.
Distribution – We not only craft outstanding news release content, we maximize its effectiveness and reach by tapping into our deep pool of industry networks and distribution partners.