The Power of Social Media Focus Groups

Social media has been called the world’s largest focus group.

Every day on dozens of sites, you can find consumers discussing places where they’ve eaten, soaps they’ve used, their favorite tennis shoe, what they like about their new car and a whole list of other things that the manufacturers would be interested in hearing about. These opinions are usually given freely and are often a much better view of how they really feel about specific products and services than a traditional focus group.

More and more companies are turning to social media for cutting-edge market research. The best part of this is that it’s free and can be simpler than the old-fashion type of focus group. The cost and work comes in when you must hire people to monitor these sites to see what’s going on every day in the world of social media. That can amount to a huge volume of information to comb through.

Another fast-growing research tool for marketing pros is using social media to canvas their customers about upcoming changes and proposed new features. Often, people will participate in these types of studies even though they don’t pay anything. If you offer an entry into a sweepstakes with prize money, then you’ll get even greater participation.

Most experts agree that taking advantage of social media to learn how consumers feel about products and services just makes sense. It’s a natural fit for marketing professionals and retailers. You can ask about brand awareness or invite personal feedback from users on a specific product.

At DreamTeamNetwork, we believe social media focus groups should be a vital part of your overall PR and marketing plan. It has proven to produce good, reliable results. But we also know that it can only be one component of a great marketing strategy.

We begin by helping your company establish a strong internet presence that is highly interactive, then we work with your company to lay out goals for your social media marketing plan. This includes setting specific sites up to be monitored for comments about your products and services. It also involves creating special campaigns where users are asked to give their opinion or rate a product.

The team comprising DTN was one of the first in the advertising business to utilize social media for business marketing and investor relations. We have the experience, the people and the resources to give you more for your marketing dollar. We pull out all the stops to ensure that every possible benefit is harvested from your social media accounts.

Once we have all the pertinent data, we go to work extrapolating it. We break it all down for you so that you can see how your customers truly feel about certain products, your website design, your brand and many other bits of key information. DTN will make sure that you are getting the most out of your social media accounts.

Why not contact us today to learn more about social media focus groups? We’ve worked with many of today’s leading brands and we understand how to make today’s technology work for your company.


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