Today most organizations understand the importance
of an effective social media campaign strategy.
Often, there’s a big gap between knowing how important it is and devising an effective campaign strategy though.
The number one most important aspect of a successful social media campaign is defining the goals. Your company should have both long-term and short-term goals. Common goals include:
- Launching a new product or service
- Building your brand
- Increasing your rankings in the search engines
- Becoming an authority in your niche
- List building
Should You Outsource?
Because many companies do not have the skilled personnel necessary for handling a Social Media Campaign across multiple channels, the experts recommend outsourcing. At DreamTeamNetwork, we agree!
In the early days of social media (which was only like… 6 years ago), business owners did not understand the power of online social networking to transform the world. Most often, the boss would give the chore of setting up and posting to social media accounts to some young person. After all, the young people are on Facebook, Twitter and the whole lot of them … right? So they should know how to do it.
Avoiding Embarrassing Faux Pas
Just because a young person has accounts on all the social media sites does not mean they have the skills to handle your company social media accounts. Too many companies have learned this the hard way. The most recent example comes from the 2014 World Cup. Right after the Netherlands trampled Mexico, Dutch airline, KLM tweeted Adios Amigos! and included a humorous drawing of a man in a sombrero with a photo of an airport departure sign.
Though the tweet was supposed to be funny, it offended everyone from famous Mexican actors to the general public. It also brought home a very important point for business owners: don’t put inexperienced interns in charge of your social media accounts! Of course the airline deleted the tweet, but the damage was already done to KLM’s reputation. You can’t “un-say” things like that; they stick in people’s minds and become fodder for late night talk show hosts.
Know Your Strengths
The truly smart business owner knows where his strengths lie and he focuses most of his efforts in those areas and outsources the rest. Why struggle with setting up multiple social media accounts, then laboring to find someone at your company with the right skillsets, only to learn down the road that they just don’t have what it takes. By the time you realize this, an unskilled employee may have tarnished your corporate reputation.
At DreamTeamNetwork, we understand the relevance of social media to today’s business marketplace. Whether your company is large or small, your social media campaign should reflect your organization’s persona and its goals. We take all the stress and anxiety out of social media and give you nothing but the rewards and accolades.
Our team of pros has worked with some of today’s leading brands and we know what it takes to execute highly effective social media campaigns across multiple channels. Why not contact us today and allow us to show you how social media can elevate your business and reach your target audience with just the right message.