Social Media Messaging & Branding

Everyone’s looking for overnight success on social media

Everyone’s looking for overnight success on social media these days, but the really smart entrepreneurs know that it takes time to build a following and make genuine connections with customers. Two of the most significant rewards you can reap from effective social media campaigns are building your brand and broadcasting your message to the world.

If these two things are handled correctly, then you can set your organization up for long-term success. After a few years in the game, you’ll realize that people know and trust your brand and they tell their friends how much they love it. This should be the end goal of all marketing strategies.

Social interaction online requires finesse … and patience. There’s no magic formula; it’s just a matter of creating an eye-catching presence on the social media sites and then posting unique content on a regular basis. When users ask questions or make comments, acknowledge them with intelligent answers. Consumers love honest, transparent interaction; especially with their favorite stores. It builds a unique kind of trust and in the end will result in consumers being loyal to your brand. Below are a few more great tips for effective branding.

Use Consistent Avatars

Try to be consistent across all channels with the visual creation of your accounts. Use the same logos, banners and background colors. Big name brands have been utilizing that secret for years and it works much better than you might think. People in third world nations recognize brands like Nike and Coca-Cola. Stick with similar colors as well.

Deliver Consistent Messages

Your social media content should convey what your company is all about. Stick with a similar tone of voice in all your messages. Don’t be radical one day and professional the next. It’s okay to use playful or slang terms as long as this is part of your company culture. If you sell luxury automobiles, then it could be confusing to users if you suddenly started posting irreverent cartoons. Stay consistent and build confidence.

Post Unique Content for Each Channel

Don’t simply rehash old posts from one account to the next. Take time to write original, quality content for each channel. Try to post a good mix of content too. Put an interesting video on Facebook and relevant helpful tips on Google+. Remember that the more you put into any endeavor, the more you’ll get out of it.

If you like these ideas but aren’t sure you have the time and expertise to implement them, then why not hire a proven leader in the social media world? DreamTeamNetwork is a full-service communications firm with many years of experience. Our team is highly creative and we’ve worked with many of today’s leading brands. We create and manage effective social media accounts for a wide range of industries. Contact us right away if you’d like to see a much better return on your social media activities. We have the tools and resources to make it happen.

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